Atoms and Bits

Atoms and Bits

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Interview with Eric Migicovsky, founder of Pebble and Beeper
Learn the secrets of launching a successful hardware/software startup and what you need to know to keep on growing.
Apr 25, 2023

September 2022

Interview with Avidan Ross, founder of Root Ventures
Root Ventures is an early stage VC that invests in deeply technical businesses, including hardware/software businesses. Watch (or listen) to the full…
Sep 14, 2022 • 
Zach Supalla

July 2022

The Wrong Way to Add Subscriptions
Last week, the media picked up that BMW is selling heated seat subscriptions for $18/month. Is there a better way to add subscriptions to a car? Almost…
Jul 19, 2022 • 
Zach Supalla

June 2022

Interview with Sanjay Dastoor, founder of Boosted and Skip
Watch (or listen) to the full interview here.
Jun 9, 2022 • 
Zach Supalla

May 2022

Thursday: live interview with Zach Shelby (Edge Impulse) and François Baldassari (Memfault)
We interrupt our regularly scheduled programming for a special event
May 17, 2022 • 
Zach Supalla

April 2022

Hardware/Software Business Models
The simplest and most traditional business model for a hardware product is as follows: You sell it for more money than it cost you to make. But is that…
Apr 26, 2022 • 
Zach Supalla
Hardware is hard. Does it have to be?
Introducing Atoms & Bits, a newsletter for and about hardware/software businesses
Apr 5, 2022 • 
Zach Supalla
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