Root Ventures is an early stage VC that invests in deeply technical businesses, including hardware/software businesses. Watch (or listen) to the full…

July 2022

Last week, the media picked up that BMW is selling heated seat subscriptions for $18/month. Is there a better way to add subscriptions to a car? Almost…

June 2022

Watch (or listen) to the full interview here.

May 2022

We interrupt our regularly scheduled programming for a special event

April 2022

The simplest and most traditional business model for a hardware product is as follows: You sell it for more money than it cost you to make. But is that…
Introducing Atoms & Bits, a newsletter for and about hardware/software businesses